Are you Influenced?

We are seeing fashion consumers segmenting into fragmented groups, being influenced by a new varety of stimuli such music, film and dance. the fashion buyer is in charge of finding the latest look first, Sex and The City being an ideal example of this, the films featured collections from Vivienne Westwood that were yet to become available to the general public and that particular segment of the market. Choosing these items portrays the perfect job description, however the glamorous world of fashion as generally portrayed by the media is only the thin veneer on top of a very complex range of decision making activities.

TRIBALISM

A new term for my own personal vocabulary. 'Tribalism' the influences that occour through different stimuli in an uncertain society. The comfort of clothing that becomes apparent to an individual, making a personal statement about their own self image that hopes to elevate them physically. These individuals beome comfortable with small societal groupings with values and symbols, Fashion forms part of that tribal symbolism.

Fashion...A Form Of Freedom...Identity & Class

Over numerous centuries Fashion has rediscovered itself, it has emerged from the the dressing styles that prevail between a group or individual, here we see characteristics blooming through contemporary style. Style- now defined as the fashion behind the image is the transformation from a series of unfashionable events past and present to what we are left with here, now in this future.



Fashion forcasters are our lead, they help give each season a new direction, this importance is becoming less and less important in society, as we begin to see the orginal "Play It Safers" take risks and encorporate their own classical fashion understanding with that off the garments on offer.



Just goes to show its everywhere...Fashion-found in closets buried under all seasons, not only seen on Haute Couture catwalks, but delvign in your local charity shop and encorporated along the high street.
Fashion Buyers are an essentail to this ever growing industry, they play host to some of the most glamourous events, constantly learing and expanding their knowledge through personal and impersonal experiences they challenge, these opportunities to witness exceptional fashion ranges from nightclub scenes to markets, parks and beaches.